How to Deal with HATERS on YouTube (and Real Life!)

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I'm writing about this topic for one reason:  The FEAR of Rejection keeps people from taking action and growing their business on YouTube. I can sit here and show you 100 Case Studies of successful Business Owners leveraging YouTube (a.ka. the proof!); I can give you the exact formula you need for YouTube Traffic, and I can walk you through it ... Continue...

Video Cage-Match: EVS vs Leadplayer

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I don't know how many times I've been asked to compare Easy Video Suite (EVS) to LeadPlayer and select a "winner."  I've been wanting to write this article for some time, because I have a unique perspective on how I use BOTH of these tools, but then...I created a video on the same topic and realized that video does a pretty good job at explaining ... Continue...

The POWER of Telling STORIES (in your marketing)

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My FIRST big Marketing/Business Lesson came a few years ago, when I showed up to a client's office to pitch my marketing services.  In less than 30 seconds, I managed to tell him I could be the "Swiss Army Knife" in his business...in other words: I can do it all (SEO, Copywriting, Design, Traffic, Conversions, etc).  But I noticed a problem as I ... Continue...

The BEST Place to Send Your Traffic from YouTube

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If you've put up at least ONE video on YouTube, you SHOULD be asking the question, "Ok, now what?"  Or..."What do I tell my viewers to do next?" YouTube IS Traffic.  In fact, on some of my latest videos, I've been able to convert between 30-40% of views into unique visitors to my website!  But, the question remains, WHERE on your website do you ... Continue...

Creating the RIGHT Backdrop for Your Videos

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You may win the Academy Award for BEST Actress (or Actor), but it's not without the help of your Supporting Actor: Your Backdrop! That's right!  Your backdrop, setting, or background plays a vital role in the success (or failure) of your video and your message!  Most of us tend to ignore this aspect when making a video, and we wonder why no one ... Continue...