Everything I Learned About Marketing I Learned From GROUPON

The “Daily Deal” industry has taken the Internet by storm!  In just a few short years, Groupon.com has grown to over 50 Million daily subscribers while hundreds of similar Daily Deal site pop up every day and still see incredible success!  The irony is that these “Daily Deal” sites have experienced massive success at the height of time when everyone has been complaining about SPAM, Email Overload and junk mail!  Yet to this day, Groupon alone has saved it’s customers over $110 million!

But isn’t Groupon just another “spammer” sending you product offer after product offer with no other intention than to sell you something?  Why do these websites continue to grow and leave subscribers eager for their next daily email?

The answer is “SENSE of URGENCY”

There is something magical that happens when you implement a Sense of Urgency into your marketing.  These Daily Deal sites present you with a highly-desired item and an incredibly discounted rate (providing high value to the end user), but only for a limited time/quantity.  No matter how great the deal is, if we all knew it would be around forever, most of us would never act!

Think about that…

People take action when they know that time (or supply) is running out!  If you have ever run an eCommerce shop or sold anything online in an Online Store, have you ever used the Sense of Urgency Principle?!  Most items just sit there on their “virtual shelves” collecting dust and giving people no real reason to purchase.  Heck!  It’s the reason eBay was so successful (back in the day!).  The Countdown Auction-Style format gave people a Sense of Urgency!  “If I don’t bid now, I may never see this again and someone else will win!”

How to Cash in on The “Daily Deal” Phenomenon:

My good friend (and brilliant marketer!) Hollis Carter has been literally entrenched in the Daily Deal industry for a few years now.  And our most recent conversation got me so excited about what has been working on (and what I’m gonna be doing this year!) that we decided to host a very, VERY Special LIVE Webinar discussing the In’s and Out’s of the Daily Deal Industry and how YOU can implement these strategies in your business and take advantage of this phenomenon!

This Jaw-Dropping presentation is gonna knock your socks off!

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What: How the “Daily Deal” Industry Will Effect Your Business
When: This Wednesday (1/25) @ 4pm PST (4pm est)
Where: https://www1.gotomeeting.com/register/881224489
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**Click Here to REGISTER for the Webinar NOW**

A Video-Preview of WEDNESDAY’s WEBINAR

**Click Here to REGISTER for the Webinar NOW**

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