The EXACT Web Properties I Use in My Business


Blogs, Websites, & Sales Pages, Oh my!

You can’t get by with a 1999-designed Static-Website anymore.  In this special (long over-due) post, I’ll pull back the curtain (hey, second Wizard of Oz reference in 2 paragraphs!) to reveal EXACTLY what I am using in my business and why.  And here’s the best part: 99% of what I use is EASY and CHEAP (if not free!).  So you can do it too!

IMPORTANT:  Make sure to watch the video AND read the post!  I want to GIVE ALL in this Article and leave no stone unturned!  If I can give you SIMPLE systems for getting your web pages created easily and effortlessly, you’ll be empowered to focus more on your marketing and fulfillment.  Ok, here we go!

VIDEO:  The EXACT Web Properties I Use and WHY:

 Watch on YouTube:

My COMPLETE “Web Property” System

The following is a quick overview of the five elements we’ll discuss in this post.

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1. Your Blog

Let’s start with your blog.  We use (it’s free, and easy to use).  But we love it because of the universal ability to find and create custom themes and plugins to turn a basic content management platform into a fully-customizable PLATFORM.

Speaking of platform, that’s what you’r blog is. It’s a MAGNET that attracts new leads and customers via content.  Your content consists of articles, video, podcasts, etc.  Take this post for example, I’m sharing VALUABLE CONTENT, and if you like what you’re reading, you’ll opt-in and take the next step to work with me.

If you’re looking for great themes to customize your WordPress Blog, we recommend checking out

2.  Your Lead Capture Page

Your blog is a TRAFFIC source.  It’s a place that you share your content via social media or search engines.  But what do you do after you get that traffic?  You need to convert cold traffic into warm leads.  And you do that with a Lead Capture Page (or Squeeze Page).  Creating a squeeze page and free offer to get your traffic to SUBSCRIBE is beyond the scope of this post, but you can EASILY get a page made with is hands-down the EASIEST way to make incredible-looking Opt-In Pages for your business…and you can do it in just minutes!  For my FULL Lead Pages Review Video, click here

3.  Your Sales Page

Ok, you can’t have a real business without actually selling anything, sorry.  And you can’t sell anything without some sort of Sales Page.  Now, even though there are SEVERAL sales page options, such as eCommerce Pages, Video Sales Pages, Long Form Salesletters and more, I want to keep this simple: there are two ways that we get our sales pages created:

a.  Lead Pages Sales Templates comes with a few sales page templates that work great for simple projects…but sometimes you want something a bit more “advanced,” that’s where we create:

b.  Custom-Designed Sales Pages
If you want to create a custom-designed sale page, here’s an option: head over to and select a Landing Page Template for less than $10.  Hire a programmer to customize the template, and you’re good to go!  Want something even MORE specific, check out Option #5 below!

4. Protecting Your Paid Content

Do you sell paid content?  Do you have (or want) a membership site, online course, ebook, etc?  The BEST solution I recommend is Wishlist Member.  It’s a $99 plugin that transforms your wordpress blog into a Password-Protected Members Area.  We use Wishlist, and absolutely love it!  To learn more about Wishlist Member, click here.

5. Creating “Custom” Pages

So…what if you want to create something that isn’t in the list above?  Maybe you’re running a special promo, or have a specific look in mind for a sales page.  What do you do then?  Here is my 4 step process for getting exactly what you want created…

Step #1:  Set the Intention
It’s always clear to know what the intention of your page is (ex: make a sale, get the lead, etc)

Step #2: Find Swipe Files
Can you find other web pages that look similar to what you want? This will make everything else sooo much easier!

Step #3: Create a WireFrame
Using a cool piece of software called Balsamiq, you can wireframe exactly what you want your page to look like.

Step #4: Find/Hire a Programmer
The Final Step is to find a programmer/designer who can turn your wireframe into a reality. Using a site like, you can find great people and great prices to get you on track.

Why It’s SO Important to Keep Your Web Properties Simple:

It is sooo easy to get lost in a sea of technical overwhelm and endless decisions like which site is best, etc.  Remember, strategy trumps all.  You must always be clear of your vision and the path you are taking to accomplish your goals.  We’ve tried all kinds of fancy websites, designs, themes and software, the ones that work best are the ones that get done the quickest and easiest!

Don’t slow down or stop simply because you can’t decide on a platform or system.  Choose NOW! And keep going!

Thank you for letting me share what’s working for me, hope this gives some clarity!!

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  1. says

    Another fantastic video James!

    Loved the tips and as a quick note in relation to LeadPages, I signed up to your free training and when you click on the confirmation icons (gmail in my case) the link doesn’t takes you to gmail but to your confirmation URL again.

    I think you’re supposed to set the icon links to point at their actual URLs and not the confirmation URL.

    Apart from that, everything top notch as usual, including the acapella singing haha

    Btw, did you just changed your WP theme? Looks different here, either that or I’m drunk again.


    PS. I’ve never heard about Balsamiq before, looks like a pretty cool tool to have, thanks!

  2. says

    Hi there! This post couldn’t be written any better! Reading through this post reminds me of my
    old room mate! He always kept chatting about this. I will forward this write-up to him.
    Fairly certain he will have a good read. Thank
    you for sharing!

  3. says

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    articles. I’ll bookmark your blog and check once more right here frequently.
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  4. says

    How do I show videos like you did in this post? They roll from one to the other. Is there a way to choose the order for each blog post?


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