How great would it be if you had a “Johnny-on-the-spot” salesperson working for you every minute of every day? This person would jump right into action the moment anybody showed even the slightest interest in your product or service. In fact, they would never get sick, never have an “off” day, and always remember exactly what to say to grab a prospects attention and skillfully navigate them through the entire sales process.
Well, don’t spend too much time “imagining” how great those increased sales numbers would be when you can have this exact sales powerhouse, right now, using Video Sales Letters.
In fact, I bet many of your successful competitors are already tapping into conversions that are 5% and more, simply because they converted their sales efforts to video. And, you can too!
• You don’t need any special copywriting skills
• You don’t have to do any awkward Cameos
• And you don’t need a fancy degree in videography
What you do need is something to sell and a little roadmap (which you can download above) that will help you successfully tap into all of the learning modalities of your potential customers. And, that’s exactly what we’re going to talk about right now!
Step 1: Writing the script
Grab their attention and quickly draw them into your world. They are not going to spend a lot of time trying to decide if they should watch your presentation. Quickly answer their question of “Why should I watch this video?”
Step 2: Creating your PowerPoint or Keynote Presentation
You can simply copy and paste your script into the slides of PowerPoint or Keynote – it can be that simple! Reading along and listening to your voice gives a hypnotic effect to your sales message. You can throw in graphics too, if you want.
Step 3: Recording the Audio and Video
Plug in your mic and record your voice as you read through the script. Remember to put some passion and enthusiasm in your voice. Stand up when you record, get excited, and your customers will get excited too!
Step 4: Uploading the video and publishing it with the optimal settings
Upload your completed video to your host account (and there are several to choose from). Choose the settings that will give you the most control over the viewer experience – even if they are watching it while you are fast asleep!
Step 5: Optimizing the Sales Page with proven headlines, copy and techniques
Spend some time on the headlines –this is often what is going to capture their attention first. See what’s working for others and give it a try. Then, be sure to test and track your salespage to see what’s working and what’s not. Don’t worry, any changes to your copy can be done at a click of mouse…literally!
Going Deeper with Video Salesletters
This is just scratching the surface of what you can do to create high converting video salesletters. Be sure to download your copy of the Sales Letter Infographic and then hop on over to a free presentation that gives you even more tips and training to create your next Video Salesletter.
Watch the 60 Minute Video Sales Letter Training by clicking here.