7 Ways to SAVE TIME with Your Video Marketing

Time management is a waste of time!

Priority Management is NOT!  (And trust me, Video Marketing IS a priority!)

In this “brief” post, I’ll reveal my best tips for helping jump-start your Video Marketing & Youtube Marketing Campaign so you can become a lean, mean, Video-Producing Machine!

Here are the facts: Video DOES take time!  It takes 7 seconds to write a tweet or update your Facebook Status, and it can take 15 minutes to 15 days (let’s hope not!) to create a Youtube video.  But here’s my first question for you…

Where do your tweets go?  Where does your FB Update end up?  Social Media Heaven?  (We can only wish there is such a place!)

Ya, but no…you see, as they get buried down at the bottom of a never-ending timeline of relevant and time-sensitive “posts,” your old updates seem to dissapear and never provide any future value for you or your business.  They are quickly created, yet quickly forgotten.

NOT the case with your Youtube Videos!

In fact, it’s just the opposite!  The older your video, the more “senority” or “klout” it receives as views, comments, ratings, backlinks, embeds (ok, you get the idea) begin to add up.  I have videos that are four years old that get ranked at the top of google & Youtube and produce results for me to this very day!  So…why does this matter?!

Well…even though I am going to help you SPEED UP your video-making efforts, I’m also here to help you realize that the effort you put into creating your video can pay off for years to come!  The seemingly “harder” work on the front end, WILL pay off in the long run!  It’s time to see the forest through the Video-Trees!!

Here is a quick list of the SEVEN things you can do to become an EFFICIENT MACHINE with your videos:

1. Proper Planning

Boring!!  Planning sucks, right?!  Not when you want to save time, money and frustration from mistakes!  The most crucial step is to properly plan your video campaign.  Stop “hap-haphazardly” making your videos when you are “in the mood!” Take some time to write down a detailed SHOT LIST!  Identify the keyword phrases and the burning questions that your audience is asking and turn those into video topics.  Create a “series,” a theme or a “story” that transcends beyond a singular video (this gets people to stay tuned for your next episode).  Take a moment to look a the BIG PICTURE STRATEGY of what your ENTIRE Video Marketing Campaign will do for you and your audience…not just an individual video!

2. Make Your Videos Shorter!

What are you doing to yourself?!  10 minute videos are long, boring, take forever to edit/export and no one watches them.  Stop all the redundant rambling and practice on providing succinct, content-dense value in less than 3-4 minutes time.  Heck, do a 45 second video!  It’s Nano-Content and people will looove you for it.

3. Film 10 Videos at a Time

Pull out your calendar and block off a day JUST for filming!  Take your shot list and film as many videos as you can (10 seems to be the magic number, but 11 gets you extra credit in my book) in a single session.  Multi-tasking DOESN’T WORK if you are trying to be EFFICIENT.  Focus on ONE task until completion and you’ll get it done much faster.  Plus, after video two or three, you’ll notice that you are much more “warmed up” and begin to make videos with less mess-ups, takes, and re-do’s!  <—That saves you time!!

4.  Re-Purpose Intros/Outros

Why do the SAME thing MORE than once?  Take a lesson from Henry Ford’s assembly line process and turn your video editing into a Factory!  Create a “universal” video intro (should include your logo & music in 3-5 seconds) and plop that on the front of all of your videos!  Do the same with an “Outro Video Bumper” or “Call-to-Action video.  …Huh?  Still have questions, watch the video below…

5. Use “Effortless” Cameras & Editing Software

Stop sabotaging yourself!  If it’s too hard and too complicated, you won’t ever enjoy it!  Use a camera and editing platform that is simple, intuitive and effortless.  I film more than half of my videos on my iPhone and edit them in Screenflow (for Mac).  It’s simple, exports fast and saves a ton of time!  I also recommend using “Screencast Videos” for quicker content-creation.  Since the camera isn’t on you, you can give your makeup artist and hair stylist the day off!  <—Hey that stuff takes time too!

6. Create Systems

This is the BIG one!  …And five bucks says you ain’t doin’ it! Why?!  Because systems ain’t sexy!  But systems are what REAL Businesses are made off! What is a system?  In essence, a Business System is a “machine” that requires a specific “input” and then delivers a specific, predicted “output.” It’s a set of steps or instructions that eliminate human guesswork and efficiently get you from point A to Point B as effortlessly as possible.

Every video idea that gets written down on your Shot List must go through the SAME, efficient process until it is ultimately uploaded and broadcast on Youtube.com getting ranked and being viewed by the World.  The more YOU can eliminate yourself from this process and plug something (or someone) into the equation, the better.  And that brings us to our most magical Time-Saving Secret…

7. Outsource it!

Unless you’ve been living under a rock that doesn’t get Internet Access, than you know OUTSOURCING is real, it’s easy to do, and it’s making it possible for the bootstrapped entrepreneur and small business owner to compete with the big boys and SUCCEED!  My business completely changed overnight when I make the decision to finally “let go” and build a loyal team of outsourcers.  Stop doing the tasks that drain your energy and rob your time and re-claim your spot as the CEO of your business!

If you are new to outsourcing, or maybe your skeptical about how it’s done, and if you can afford it, then attendance at my UPCOMING webinar is absolutely essential!

This Tuesday, I will be hosting a LIVE training webinar revealing four years of outsourcing and growing my business efficiently and effectively without burning out, getting frustrated and wanting to quit!

Tuesday’s LIVE Outsourcing Webinar

What: The Secrets to Outsourcing Your Business for $2/hour
Who: Your Host James Wedmore
When: THIS Tuesday (Jan 10th) @ 5pm PST (8pm EST)
Where: http://www.jameswedmore.com/oswebinar

It’s 2012.  If you think you’re gonna have less to learn and do to grow, you’re wrong.  Information Overload is a  REAL problem.  Outsourcing IS the cure.

CLICK HERE TO RESERVE YOUR SPOT.

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