The 7 Video Marketing Success Principles Everyone Should Know

I recently finished up an 8-Week Virtual Bootcamp with some very motivated and very successful entrepreneurs and business owners who were determined to take their business to the next level using video!  To finish up the Bootcamp, I ended with a recap on what we learned and shared what I believe are the 7 most-important Principles for success with Online Video.  The following two videos are the exact recordings from that members-only webinar, enjoy!

Note:  The visuals are boring, treat this like an audio and listen while taking notes!

The 7 Video Marketing Success Principles (Part 1)

Click Here to Watch on Youtube

Principle #1: There is no Such Thing as Video Marketing!

Stop thinking of “Video Marketing” as this separate entity that is optional for your business.  Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.

Skip to Principle #1 Now: http://youtu.be/fZLr4RzQUl0?t=1m38s

Principle #2: Stop Focusing on the WHAT!

If you want to actually see results with your videos, you’ll need to swim past the “Sea of Overwhelm” as fast possible.  Don’t let the details of which camera equipment, software, and export features hold you back!  Focus on the HOW!  Focus on your Video Strategy!

Skip to Principle #2 Now: http://youtu.be/fZLr4RzQUl0?t=4m13s

Principle #3: Let Go & Outsource!

You can’t do it all yourself.  It’s the cold harsh truth: Outsourcing/Delegating/Systems-Building is an absolute REQUIREMENT.  Here’s a stellar, eye-opening Outsourcing Training Webinar that’s gonna blow your mind: http://www2.onlinemeetingnow.com/register/?id=a6395e36ff

Skip to Principle #3 Now: http://youtu.be/fZLr4RzQUl0?t=5m14s

Principles #4: Your Content is ALWAYS #1!

When we stop getting hung up on the technology, (the “What’s”) we begin to focus on the most important aspect of our videos: the CONTENT! What is your message?  It is clear & concise? What value does it provide?  Your message will ALWAYS trump everything else!

Skip to Principle #4 Now: http://youtu.be/fZLr4RzQUl0?t=6m13s

The 7 Video Marketing Success Principles (Part 2)

Click Here to Watch on Youtube

Principle #5: Video is the Window to Your Brand!

Video is the most transparent medium for communication of you, your message and your brand.  80% of communication is non-verbal, and video becomes an effective way for getting your audience to effortlessly get to know, like and trust you.

Skip to Principle #5 Now: http://youtu.be/fZLr4RzQUl0?t=1m38s

Principle #6: Consistency Breeds Momentum!

Stop with the “One-and-Done” mentality.  Just like anything else in life, results with video marketing can take time.  Make sure their is consistency in your efforts.  Focus on the long-term, big picture strategy and you will see momentum.

Skip to Principle #6 Now: http://youtu.be/fZLr4RzQUl0?t=4m13s

Principle #7: Every Video Must Have an Intention

No one hands out Girl Scout Badges for “Video-Making.”  Their is no Bank that will let you cash in your views for money.  Each and every one of your videos needs to have a specific intention.  Are you selling something?  Are you getting people to opt-in?  Do you have a call-to-action?!  If you don’t have a strategy first, there’s no reason to make a single video!

Skip to Principle #7 Now: http://youtu.be/fZLr4RzQUl0?t=5m14s

 In Conclusion…

I used to paint a lot back in my high school and college days.  Although what I produce is usually pretty horrific, I always enjoyed looking at that blank white, empty canvas knowing that I could turn this into anything.  I approach video the same way.  There are infinite possibilities for results with video.  To limit one and say this is the only way to do it, or it must follow this template or that formula is just too dangerous.  Instead, I encourage you to think outside the box, incorporate your “Right-Brain Marketing” ideas and make something magical!  Those above Seven Principles will keep you on the right track as you produce Remarkable Videos of Value for your business!

 

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