Getting targeted traffic to your website is one of the biggest challenges you’ll face with your online business. Video is quickly becoming one of the most effective ways to drive floods of targeted traffic directly to your blog, sales pages and other online offers. Unfortunately, most people have failed to grasp how to use video properly. Fears of being in front of the camera, or overcoming technological hurdles quickly debilitate most marketers from taking action. Video does work and it doesn’t have to be difficult, expensive or time-consuming.
On this page, I’ll share some powerful strategies for getting your Video Marketing & Traffic-Getting Strategy up and off the ground! Read on and enjoy!
Your 3-Step Video Traffic Strategy
To effectively drive traffic from Youtube using Video, you’ll need to follow a very simple 3-Step process:
We’ll take a closer look at these three steps in a moment, but first…
Why Youtube (Get Ready for The Video Revolution!)
For starters, Youtube has the majority market share (over 55%) of all Video-Sharing Website (like Vimeo, Viddler, Metacafe, etc). So, if we focus 80% of our efforts on Youtube, we’ll get some fantastic results. But there are a few other reasons as well.
- Google owns and loves Youtube
- Youtube is very user-friendly
- Youtube Videos are extremely easy to share
- The Average Youtube Viewer spends a minimum of 15 min. a day watching videos
- And bottom line: Youtube is proven to work!
In this first CRUCIAL Step, it’s all about developing a BIG Picture Strategy and uncovering EXACTLY what you videos you need to create based on your customers’ needs. What are your prospects searching for on a daily basis? How can you be found every time they “Google” you? It all starts with Keyword Research! Using Google’s “Keyword Research Tool,” we can uncover the EXACT keywords and keyword phrases that your audience is searching on a daily basis. Create a list of 30 highly-searched keywords and turn those words into your “Video Shot-List!” Easy, right?!
Step #2 is all about the video creation process! Here we focus on how to create videos of value! Production value, the cost of your camera, and what type of lighting you have is not nearly as important as the VALUE you deliver with your actual videos. Answer the questions and concerns that your viewers have! Don’t hesitate to give them some of your “best tips” and information absolutely free! The best strategy is to create a large sum of videos in an afternoon and then upload one a week for the next 10-12 weeks at a time! This consistency creates incredible momentum and exponential results!
Just uploading your video to Youtube won’t get you anywhere (unless you’re Justin Beiber!). Today you have to perform a few extra steps to ensure your video reaches the top of Youtube and Google! Everything you do in the “Video Aftermath” step will help separate you from your competition to get your MORE views and ultimately MORE sales! To do this properly, I’ve created a 13-Step Process Map you can easily follow inside my newest course Video Traffic Academy. You can learn more about it here.
Watch the Video with Lewis Howes & I HERE:
A Quick Video from Book-Marketing Coach Kristen Ekstein: