Why Your Video Marketing Strategy Isn’t Working
Hey guys-James here! And as I’m sitting in my local Starbucks working on a Killer Presentation I’m giving this weekend at an event out in LA, I just created a slide that says nothing but this…
“Video Marketing: It’s Not About the WHAT! It’s About the HOW!”
The topic of “Online Video” becomes such a big deal that most people get stuck floundering in a “Sea of Overwhelm!”
You fill your head with questions like…
- “What Camera do I use?”
- “What editing software do I need?”
- “What format do I export my videos in?”
…the “what” questions go on and on (and on!)
At the end of the day, after hours of frustration, you’re left with a video sitting on your desktop collecting dust. The answers to your “What Questions” don’t get you any closer to seeing results in your business!
That’s where I come in…
People think I am some “Video Expert” (replace “Expert” with Ninja, Guru, Authority, etc) and I just roll my eyes! I actually get stumped all the time on those “What” questions, YET I am still seeing HUGE results with video in my business!
WHY?!
Because I focus on the “HOW!” In other words, I focus on the “STRATEGY!” I am actually an Online Strategist who focuses on how to effectively incorporate video into your existing marketing! (not just teach people how to edit a video) Shh! Don’t tell anyone! 
So, if you want REAL RESULTS with your Videos, you need to put a strategy in place. HOW are you going to use video to drive traffic, build your brand and increase your online exposure HOW are you going to turn visitors into leads and leads into customers more easily and effectively using Video. Answer that and you have a Video Marketing Strategy!
Look, my point is this: there is no bank where you can cash in your videos for all the work and effort you spent on them. Your videos have to perform a specific function that work for YOU!
Here are three ways videos can work for you:
So, when someone says I am going to teach you “Video Marketing,” that does not just include how to make the videos, but also how to put them into action so you can see a measure ROI for your efforts.
And the fact remains, today in 2011, it has never been easier to film, edit and upload a video to the World than RIGHT NOW!
My job is to shove you right into the deepest depths of this “Sea of Video Overwhelm” so that you can see for yourself that making videos isn’t really that hard. All you NEEd to focus on is HOW you are going to get these videos to work for you!
In fact, here is the EASIEST way to make killer videos (all that “WHAT” stuff!) in three easy steps:
- You Need a CameraUse whatever you’ve got! Your iPhone, Flip Cam or Webcam!
- You Need to Edit Your VideosIf you’re on a Mac, iMovie is your easiest option! If not, you can NOW use Youtube to help trim and edit your videos! EASY!
- You Need to Broadcast Your VideosIf you are creating a Youtube Campaign, upload to Youtube.com. If you are doing product videos or sales page videos, use MyEZVideoPlayer.com
It’s THAT Easy!!
Now, you just need a STRATEGY for effective Video Marketing!
Well, you’re in luck! I am a part of Lou Bortone’s “Video Bunch” Online Video Marketing Summit which delivers effective Video Marketing Strategies form myself and Eight other Video Experts so you can increase your traffic, leads and sales with VIDEO!
To get access to this incredible event, simply visit:
http://www.JamesWedmore.com/videobunch
If you are ready to incorporate video into every aspect of your marketing to grow your business, this one-time event is NOT to be missed!
Plus, I give away some of my best content in that event…ya gonna luv it!
So, I will end by saying this…
If there are two things I want from you it’s this:
- An Effective Strategy that makes you more money!
- To get results as effortlessly as possible!
These two things are achieved when you stop dwelling on the “WHAT’S” of Video Marketing (all the technical crap floating around in the Sea of Overwhelm!) and begin looking at your BIG Picture Strategy!
Whatever you create will NEVER be perfect and Speed of Implementation ALWAYS trumps this illusion of “Perfection!”
But a strategy in place and take action as quickly and EFFICIENTLY as possible!
Cheers,
James Wedmore
P.S. If you want a good laugh, check out the hilarious parody video we did over at:
http://www.JamesWedmore.com/videobunch
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