My FIRST big Marketing/Business Lesson came a few years ago, when I showed up to a client’s office to pitch my marketing services. In less than 30 seconds, I managed to tell him I could be the “Swiss Army Knife” in his business…in other words: I can do it all (SEO, Copywriting, Design, Traffic, Conversions, etc). But I noticed a problem as I proudly touted my laundry list of digital skillz.
If you’ve put up at least ONE video on YouTube, you SHOULD be asking the question, “Ok, now what?” Or…”What do I tell my viewers to do next?”
YouTube IS Traffic. In fact, on some of my latest videos, I’ve been able to convert between 30-40% of views into unique visitors to my website! But, the question remains, WHERE on your website do you send people?!
The answer is: it depends.
You may win the Academy Award for BEST Actress (or Actor), but it’s not without the help of your Supporting Actor: Your Backdrop!
That’s right! Your backdrop, setting, or background plays a vital role in the success (or failure) of your video and your message! Most of us tend to ignore this aspect when making a video, and we wonder why no one likes our content! Take a moment here to deter
The BIGGEST reason people avoid video like the plague: TIME. You’re too busy, and learning how to make, film and edit a video isn’t really the most exciting thing in the world for ya. I get it.
BUT…there are too many reasons why you MUST be using video in SOME WAY in your business to ignore this powerful tool, and time can no longer be the excuse.
Anytime I hear someone say “Be Engaging!” I roll my eyes. What does that mean? That’s about as clear as advising someone who wants to lose weight to, “Be Healthy!” Easier said than done.
This post is dedicated to those who yearn to be engaging with their audience, but don’t know what it means, why it’s important, or how to do it.
But first…
